By Elliot Landy
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April 30, 2025
How many times have you felt like you’re surrounded by idiots? There might be a very good reason for this (unless they are certified idiots, then you’re screwed!). 🥴 At Harte, we frequently refer to Persona Profiling, which uses four colours (red, blue, yellow and green) to identify individual traits so we can develop a better understanding of ourselves and others. From a recruitment point of view, this helps to define a job seeker’s characteristics and assess whether they’d be suited to a role or fit in with a business’s culture. Someone who is a ‘fiery red’ for example, will be results-orientated, strong-willed, and driven to achieve, whereas a ‘cool blue’ personality will have a more conventional energy that thrives on analysis and asking questions before making a move. Knowing this sort of information makes finding the right ‘fit’ for a company a whole lot easier because we have a clear idea of the traits and behaviours that are aligned with the role. It also gives us an indication of when we need to take a step back and slow things down in interviews to really get to know the job-seeker properly. If you’re keen to find out more about the four personality types, have a read of (or listen to) this book: https://www.amazon.co.uk/Surrounded-Idiots-Behavior-Effectively-Communicate/dp/1250179947 Do you know what energy colour you lead by?