Culture add vs culture fit

‘Hiring for culture fit’ sounds safe, but it might be holding your business back without you even realising. 😕

For years, recruitment has focused on finding people who fit the existing culture. People who will slot in seamlessly and act like the team members you already have.

But if everyone fits, nothing changes.

Which is where ‘culture add’ comes in. 🤩

Culture add is about hiring people who enhance your business, rather than blend into it. New hires who will bring fresh perspectives, new ideas, and different experiences that challenge the status quo (in a good way).

This doesn’t mean you need to ignore your core values or go rogue. 😂 Instead, open your mind to hiring someone who aligns with your culture, but who also brings something extra to the table.

👉 Culture fit = Will they fit in here?
👉 Culture add = What will they bring that we don’t already have?

The best teams aren’t built on comfort because growth doesn’t happen when things stay the same.

So next time you’re hiring, ask yourself: Are you protecting your culture… or evolving it?