Marketing Manager - 1184055
Basic salary: £35,000 to £50,000 (D.O.E)
Location:
Manchester
The Company and Role Purpose:
Harte Recruitment is excited to partner with a well-established property group based in Manchester, seeking a dynamic and fast-paced Marketing Manager to drive innovative marketing strategies and support lead generation efforts. This stand-alone Marketing Manager role offers the opportunity to work closely with Directors, Sales Management, and external agency partners, playing a key role in shaping the company's marketing and sales journey.
In your role as Marketing Manager, you will liaise with external agencies on paid and digital marketing campaigns whilst also driving the creative and copy strategy in-house to support a growing residential sales team. If you have a strong creative flair with the ability to produce engaging visual, video, and written content that connects with and captivates an audience, we want to hear from you today!
The Package:
- Basic salary is £35,000 to £50,000 (D.O.E)
- 37.5 hours per week
- 21 days holiday + bank holidays, increasing with service
- Parking paid by the company
- Pension with employer contributions included
- Office-based with the opportunity for 1 day a week hybrid at home
The Role:
- Develop copy for websites, social media, email campaigns, PDFs, property guides, and PowerPoints.
- Focus on lead generation through marketing assets and campaigns aligned with sales goals.
- Manage external agencies on paid digital campaigns to achieve the best ROI.
- Collaborate with agencies to ensure marketing materials are visually appealing and accurate.
- Proofread marketing materials for grammar, spelling, and accuracy.
- Work closely with internal sales teams, Directors, and agencies to ensure successful campaigns.
- Stay updated on industry trends to enhance marketing effectiveness.
The Person:
- Strong writing skills with the ability to create clear and persuasive copy.
- Creative thinker, able to generate innovative marketing campaign ideas.
- Solid understanding of marketing principles and budget management.
- Excellent communication skills for collaboration with teams and external partners.
- Proficient in all Adobe applications for creative design, video editing, and campaign asset creation.
- Experienced with MailChimp for email campaign creation, scheduling, and reporting, and Hootsuite for organic social media management.
- Skilled in Microsoft (Excel, PowerPoint) for reporting and campaign tracking; extensive knowledge of WordPress, on-page SEO, and blog writing.
- Familiar with CRM systems for data manipulation and generating marketing MI and reports.
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Current Roles
Earlier this year, Madeleine attended a LinkedIn event called ‘Future Ready’ that focused on AI and how it can drive business development in the recruitment industry. Poor Mads had been joking for ages that one day her job would be overtaken by ChatGPT, so it was good to see her looking relieved the next day! 😂 As much as we use AI regularly to speed up certain tasks and save time, the human element is still very much needed to get decent results. For Chat GPT (or any AI software) to be of any real use, the processes behind it need to be solid, consistent and applied properly. You wouldn’t hire an admin assistant without giving them some training and we think of AI in the same way. If you wanted to use it to write a job spec, for example, you’d need to use a prompt that specifies the correct tone of voice, then check the text for inaccuracies, dodgy spelling and any missing information. AI is never going to replace our team’s decision-making, intuition or judge of character, so they don’t need to worry about being replaced! But what it does do is improve productivity so we can spend more time interacting with people and doing what we’re good at. 
How many times have you felt like you’re surrounded by idiots? There might be a very good reason for this (unless they are certified idiots, then you’re screwed!). 🥴 At Harte, we frequently refer to Persona Profiling, which uses four colours (red, blue, yellow and green) to identify individual traits so we can develop a better understanding of ourselves and others. From a recruitment point of view, this helps to define a job seeker’s characteristics and assess whether they’d be suited to a role or fit in with a business’s culture. Someone who is a ‘fiery red’ for example, will be results-orientated, strong-willed, and driven to achieve, whereas a ‘cool blue’ personality will have a more conventional energy that thrives on analysis and asking questions before making a move. Knowing this sort of information makes finding the right ‘fit’ for a company a whole lot easier because we have a clear idea of the traits and behaviours that are aligned with the role. It also gives us an indication of when we need to take a step back and slow things down in interviews to really get to know the job-seeker properly. If you’re keen to find out more about the four personality types, have a read of (or listen to) this book: https://www.amazon.co.uk/Surrounded-Idiots-Behavior-Effectively-Communicate/dp/1250179947 Do you know what energy colour you lead by?
Basic salary: Up to £63,000, £5,100 car allowance, so total up to £68,100 per annum, plus a 5% annual discretionary bonus. Location: Leeds