Five Ways to Boost your Employer Brand on LinkedIn

Creating a magnetic employer brand on LinkedIn is the magic ticket that can help you to attract top talent in the property industry. Research by LinkedIn has shown that a whopping 75% of job seekers check out a company's brand before they even think about applying for a job, with shared values being a major draw for nearly six in 10 employees.

In today’s competitive job market, standing out is the name of the game. That’s why focusing on employer branding efforts is more important than ever. According to LinkedIn’s 2024 Future of Recruiting report, 57% of recruiters are gearing up to boost their investment in employer branding in the coming year.


Not sure how to shine a spotlight on your company's awesomeness? Here are some friendly tips to get you started:


Polish Your Page


Your LinkedIn Company Page is your digital storefront. It should contain all the essential info, from your logo to your company values. Pro tip: Highlight your commitments to things like diversity, sustainability, and work-life balance to catch the eye of socially conscious job seekers.

Use Career Pages


Think of LinkedIn Career Pages as your secret weapon for attracting top talent. From using photos and videos to showcase your company culture to targeting specific audiences with Traffic Driver ads, these pages let you put your best foot forward.


Engage Your Community


The more you engage, the more you gain. Share behind-the-scenes glimpses of your company, jump into conversations, and empower your team to be brand ambassadors on LinkedIn. 


Craft Job Posts


Your job posts are the gateway to your company. Keep them clear, concise, and inclusive. And don’t forget to sprinkle in some personality to make your company shine!


Master LinkedIn Recruiter


Dive into LinkedIn Recruiter to unlock a treasure trove of talent. Use filters wisely, check Recommended Matches daily, and let AI-Assisted Messages work their magic to help you build genuine connections with potential hires.

Remember, employer branding isn’t just a trend—it’s a strategic investment in your company’s future. So, go ahead, showcase your uniqueness, engage with passion, and watch as top talent flocks to join your team!




Want to know more about how I can help you to find and attract top talent in the property industry? Just give me a call and I’ll be happy to discuss how we can start getting the word about how awesome your company is to work for out there straight away!


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